Unlock your business

Need to create or scale your business?

Our professional facilitators can help you create purpose-driven businesses.

Our philosophy is that to  move towards your dreams  you need to unlock the chains that are keeping you stuck such as fears, doubt, internal challenges or lack of knowledge and skills. We work with you, therefore, from the inside-out to unleash your business.

Discover your  purpose, and  unlock your business.

Business Brainer® Navigator will guide you on your journey of  building  a business that is aligned with your purpose and ignited by your passions. Business Brainer® has proven to be successful. It is based on our extensive business knowledge, skills and experiences and best practices.

We have been using it successfully  in our coaching and training sessions to transfer our knowledge, skills and experience in an easy to understand and implement way.

Are you interested?

You can join us in a VIP session a one -on- one sessions  especially designed for people like you that seek personalized and professional guidance to create or scale their business. We do also facilitate small  group sessions of maximum 10 persons.

Consider us your trusted sparring partner in this journey.  At the end of the program you would have defined: Your purpose, passion and story, your purpose-driven business, marketing  and branding strategy as well as your financial projections to assess the feasibility of your plans. 

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Our purpose is to create purpose-driven entrepreneurs and businesses that ignite thriving communities.

Our Passion is to live life at the fullest.

Our story

Our story  starts with our founder Rochelle Monte and it goes like this:

“I am passionate about pursuing my dreams and passionate about giving others a helping hand to realize their dreams; especially their business or career dreams. This gives me a satisfaction that I cannot describe in words.

As long as I can remember, people have come to me for advice, creative ideas to solve problems, or innovate. I have built my Business Advisory company around these talents.

In 2015 , I defined an important goal. A goal to create an effective tool to help entrepreneurs in Latin America and the Caribbean to realize their dreams to create or scale their business.  Not just any business, a Purpose-Driven business. Cause I am convinced that purpose driven business are more successful and can make a bigger impact. This dream has evolved into the creation of Business Brainer®

Soon after I started sharing my vision, I was joined by valuable partners -Danique Zimmerman and Roxanne Larmonie- who share the same vision to contribute positively to our country in particular and the Caribbean and Latin American region in general.

We strongly believe in the potential of the Caribbean and Latin America enterpreneurs to build meaningful businesses that  add value to our families, our country, our region and to the world.”

It is our  people it is our tribe and we care about their success.


Meet our team

A group of passionate and experienced entrepreneurs came together to create Business Brainer, a platform that inspires the tribe of Latin American and Caribbean business owners to ignite thriving purpose-driven businesses.

Together, we have more than 70 years of business experience. We have seen companies thrive and fail on our path and have learned important lessons along the way. Our experience is backed up by university degrees in various area of expertise. More importantly, we love what we do and are committed to the  growth of our clients and that is what really makes the difference.

Rochelle loves to put her knowledge and experience to work to help her clients grow their business. As a Business Adviser with more than 20 year business experience and an MBA degree, she enjoys advising companies that strive to grow, by helping them discover their purpose, define purpose driven strategies, assess the feasibility of their plans,  and develop or improve their business.

Her experiences cover working as a Business Consultant at a Big 4 firm, Investment Portfolio Manager at a pension fund and as as Assistant Managing Director at a commercial bank. As an executive of a commercial bank she had the opportunity to lead various departments consisting of more than 200 employees in total. She was able to implement important business improvements, launch various  innovative products, design and implement  strategies together with her team in order to add value to clients. Since 2015, she has been running her own Business Advisory Firm Excellency B.V..

She built Business Brainer in 2016 to help clients reach their entrepreneurial dreams in order to create value through purpose driven businesses that can grow economies and improve societies.

Rochelle does strongly believe that the success of businesses depends heavily on their leaders. Their leadership styles, values, purpose, vision, culture, and believes are determined to the success of their business. So, businesses cannot thrive if the human aspect is neglected. Business Brainer® is therefore designed to work with business leaders and their organizations from the inside-out.

Danique is passionate about branding. And her passion lies with doing it right… from the inside out. With her it all starts with thorough research of what the product/service/company is, what it offers, what needs it meets, whose needs it is meant to meet, who are its competitors, what are their advantages and what is the unique selling point of the brand that is being developed. Once she has a thorough understanding of your brand, she can start crafting how she wants to present the brand.

“The outer manifestation of the brand is nothing but the creative interpretation of the being of the brand”.

With over 18 years in the business in Rio de Janeiro, San Francisco, London, Mexico and Curaçao her experience has shown her that if the being of the brand  (i.e. who the brand is) and the manifestation of the brand (i.e. logo, voice, corporate communication etc.) don’t align, the brand will not resonate with its target audience. A solid brand requires alignment and authenticity to sustain the test of time.

Her approach to branding is heavily influenced by her curiosity, her need to constantly evolve, a bit of rebelliousness and a solid center of gravity. She believes that in order to stay creative one has to stay hungry for knowledge. Just like a kid, always wanting to know WHY. For Danique life doesn’t make sense unless you are moving, evolving and learning; that is her (how she can be of) added value to her clients. To her rebelliousness is just part of the required skill set for the job. Breaking the rules is a condition sine qua non if you want to be innovative and fresh. But don’t be mistaken; her energy is counter-balanced by a practice of observation which allows her the ability to be present to what her clients want and need even when sometimes… they might not be present to it yet.

Roxanne started HERO Media Consulting & Planning in 2000. After completing her graduate study in Economic Psychology at the University of Tilburg, she has been able to put her knowledge of Consumer Behavior into action. First, as an account manager for an advertising agency and later as a brand manager and marketing & communications manager. She has had the opportunity to work on both sides of the spectrum namely at the one hand in the role of  the client and at the other hand in the role of  agency. This gives her a unique understanding of the client`s needs as well as the value that  can be delivered; thus, putting into play all aspects of Consumer Behavior. 

During more than 18 years as the owner of HERO Media, she has had the pleasure to serve various types of clients: small, large and multi-nationals both locally as well as internationally.  She has a  strategic alliance with Publicis Caribbean and serves international clients across the Caribbean and  Latin America.

Through HERO Media, Roxanne helps companies reach their potential, improve their market visibility and presence through market research, training, advisory in the fields of marketing & communication. 

Right from the beginning of her career, she has had the opportunity to teach the principles of marketing and communication and give assistance to SME’s and has done so for more than 15 years. As a trainer and advisor, she was able to inspire aspiring entrepreneurs in following their dreams and to start their own business.  

Being part of Business Brainer Corporation therefore is a natural evolvement of wanting to do even more for aspiring business community and fits like glove.  Dreams are there to be made a reality and that is exactly what Roxanne is going to help them do.  

The only way to move is by moving. Let`s assess together how to create or scale  your business.

 Contact us today. 





“Prior to the training I had no idea how to start with my business plan. Now I am clear, where I want to go, what I want to achieve and how to reach my goal. I recommend not only start ups but also business owners who are still struggling to follow this training and let this team guide you to your success.
Guys you are excelleSaneleo Petronellant.”

– Sharaline Maduro owner of Nostalgia Tours and Travel-

I had the honor of being part of the Business Brainer program. To me it is one of the best programs I have ever experienced. You can see the result instantly. They make you dig deep into your business or idea. They make you expand your vision regarding your business and let you experience that saying ‘ The Sky is the Limit.’ Things that at first you would think to be impossible , all of a sudden becomes an option to think about, develop and realizable. Thanks a million for creating this concept through which my business got a totally different dimension!
Business Brainer: highly recommended.

-Saneleo Petronella-

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Get in touch and we’ll get back to you as soon as we can.  We look forward to hearing from you!